EN: How privacy boosts sales (with Jodi Daniels)

ROI: Your privacy program can boost sales

Imagine a scenario in which senior leadership present an innovative new sales strategy like this:

“Today, we are going to change our future by changing our sales strategy. Our new strategy is … privacy!”

Most sales people and privacy people would think this scenario is pretty unrealistic.

It should not be, Jodi Daniels, a specialist on privacy and marketing says. She believes that a great privacy program can boost sales.

That is what we will talk about in this webinar.

We will talk about:

  1. Privacy as a sales strategy,

  2. Trust,

  3. Loyalty and retention,

  4. Operational efficiency,

  5. Optimizing data and

  6. Establishing your business as a consumer-focused thought leader.

You should attend if:

  1. You are the CEO of a sales-driven business,

  2. In sales and want new tools or

  3. A privacy professional trying to convince sales that privacy should be taken seriously.

Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. Red Clover Advisors bring data privacy strategy and compliance together with our flexible and scalable services that simplify data privacy complexity.

Her corporate career includes Deloitte, The Home Depot, Cox Enterprises and Bank of America where she most recently served as the privacy partner for Digital Banking and Digital Marketing. She also hosts the podcast: She said privacy, he said security.

To sign up please fill out the form below and register.


28 Oct 2021


15:00 - 16:00